Entries to the Film category were up on last year totalling 4626, whilst the Titanium and Integrated Lions received a record 432 entries.

Of the entered work, the Film Jury, chaired by Craig Davis, Worldwide Chief Creative Officer of JWT London UK, shortlisted 609 entries of which 21 were awarded Gold, 33 Silver and 52 Bronze Lions. After much discussion, two Film Grand Prix winners were awarded. One to Fallon London for the Cadbury’s Dairy Milk commercial Gorilla and the second Film Grand Prix went to T.A.G. SF / McCann Worldgroup San Francisco for the Microsoft Xbox 360/’Halo 3’ video game campaign entered in the new Internet Film category.

The Titanium & Integrated jury, chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, Chicago USA, reached a shortlist of 33 entries. In the end they awarded 2 Titanium Lions and 2 Integrated campaign Lions. The prestigious Titanium Grand Prix was presented to Projector Tokyo for their entry titled Uniqlock for Uniqlo. McCann Worldgroup, San Francisco was presented with the Integrated Grand Prix for the Microsoft’s Halo 3 Game entry Believe.

Agency of the Year was given to BBDO New York

The Network of the Year award was presented to BBDO

The Palme d’Or, given to the best production company, was awarded to MJZ, USA

Also announced was the gold winner of the Young Lions Film Competition which went to the Argentinean team for their spot filmed on a Nokia Mobile device for MTV Switch.

During the Awards Ceremony the coveted Advertiser of the Year trophy was presented to Procter & Gamble and accepted by A.G. Lafley, Chairman & CEO and Jim Stengel, Global Marketing Officer of Procter & Gamble, in honour of P&G’s continued creative and innovative advertising.

All the winning work from Cannes Lions 2008, including the Film, Titanium and Integrated winners, is now available to view online along with their credits at www.canneslions.com/winners.

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The 55th International Advertising Festival will be held 15-21 June 2008 in Cannes, France.

The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 25,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A Design category is being launched in 2008. A unique programme of high-profile seminars, workshops and keynote speakers, organised by some of the biggest names in the industry, are also presented.

For further information, please visit www.canneslions.com or contact:

Amanda Benfell, PR & Press Manager
Cannes Lions International Advertising Festival
Palais des Festival, Cannes, France
E-mail: amandab@canneslions.com